The dotTV Experience
dotTV™ leverages the confluence of digital terrestrial television tuners, DVRs and broadband connectivity in Digital Televisions, set-top boxes and other consumer electronics devices to develop a platform that provides viewers with a more social, interactive viewing experience. dotTV allows consumers to have an anytime, anywhere, any-device viewing experience that can be shared with their network of friends via social networking sites, blogs, email, IM, etc. Additionally, broadcasters and content owners are able to supplement their content with relevant metadata – information associated with the content on a scene-by-scene basis that becomes part of the experience. Utilizing this metadata, viewers are able to search for content of interest, retrieve more information about specifics presented in the content as well as share this content with friends over any connected viewing device. By combining the power of social networking and online video with broadcast television, dotTV is enabling the next step in engaging the viewer anytime and anywhere.
"Video Marking" scenes of Interest
dotTV allows television viewers to record content, mark individual scenes of interest by means of a video bookmark, and share these bookmarked scenes with friends and communities of interest over the internet, all while respecting the rights of copyright holders. This ability for 'scene-sharing' enables the viral distribution of content and generates traffic to sites or locations where media and broadcast companies can once again engage their viewers.
This richer, more engaging entertainment experience that can be shared among friends, over multiple media channels and across heterogeneous devices brings value to everyone in the entertainment ecosystem:
Consumers get an anytime, anywhere, any-device viewing experience, and can share their favorite video scenes with their friends via social networking sites, IM, email, blogs, etc.
Broadcasters will build audience loyalty, augment the distribution of their content, and increase the overall viewing time of content.
Advertisers can use the relevant metadata associated with content segments to deliver relevant and targeted advertising.
Manufacturers of consumer electronics devices can use dotTV as an opportunity to deliver enhanced functionality in their products.
Click here to view the dotTV Ecosystem